As if this world isn’t mixed-up enough already, we have some information to share about White House Press Secretary Sean Spicer’s current choice in squinty, Matrix-style sunglasses: they are, in fact, cool.
This trend-let can be traced back to women’s Fashion Week earlier this year, when design wunderkind Demna Gvasalia showed shrunken eyewear during his Balenciaga collection (he’s also the head of cool-kid brand Vetements), as part of his larger plan to make us re-assess everything we thought was ugly. We dare you to make us cool, the shades seemed to whisper. Rihanna took up the challenge and wore the fuck out of them at Cannes shortly thereafter, and soon thereafter the Neo look achieved Jenner-Hadid escape velocity and rocketed into the mainstream.
Today, these teensy rimless glasses are perched on the faces of Cool Teens™ all across this great, screwed-up country. Balenciaga sells them for a mere $580 on its website, while a pair from Roberi & Fraud have been seen on Ansel Elgort. Male street-style subjects—those brave souls fighting for our freedom on the absurdist front lines of menswear—are starting to embrace the trend. Which means these sunglasses, which objectively look attractive on almost no one—and we should note, we’re not endorsing them—might actually have legs.